Working in the music business you see tons of bands for whom the task of coming up with the first thing people will hear about them - the name - has apparently been given less thought than their hairstyles or the music. To assist those who aren't gifted in the dark arts of band naming, I've assembled the following list of guidelines that you ignore at your peril. (And yes, there are more than three if you want to be picky.)
Rule #2 - The name should indicate what sort of music you play. Iron Maiden implies one thing; Air Supply implies another. What does Sweet Jane sound like; a Velvet Underground tribute act? Atari Teenage Riot sounds like their name. Does your name sound like your band?