Friday, August 29, 2014

The Bad Math of Keurig

Overpriced coffee machine pimps Keurig recently redesigned their KKK-cups (sp?) to include DRM because their original patent had expired and generic pods were available. To keep the money coming in they're using the DRM to prevent non-approved cups from being used, but competitors are claiming they've cracked the code and because the evil DMCA doesn't cover this specifically, they're likely to get away with it. Good. But when reading about these silly things I started thinking about the math involved with Keurig coffee makers and it's appalling.

When I moved to my current job, where I work alone in my office, I bought a 4-cup (20 oz) Mr. Coffee maker for $10. Package of 150 filters was $1. Big can of Maxwell House runs about $6 on sale. I drink a pot a day (very occasionally two) and after 9 months, I've just gotten into my 2nd package of filters and am half-way through the 3rd can of coffee. Not counting flavored creamers, I've spent less than $30 for about 400 10 oz. mugs of coffee so far, covering machine and coffee.

To make as much coffee with a Keurig would require a $120 machine and 800 coffee pods at ~55 cents a pop. That's $440, or $560 total to make as much K-offee as I make for $30. It may be "better" coffee, but there's no way in hell it's almost 19 times better! (If K-offee made your penis a foot longer and grow fangs and every girl who was an hard-8 or better within 10 miles run to you and fight for your attention like an Axe commercial, I could see the value, but otherwise...)

I just bought an HDTV for $550, so just by drinking Maxwell House instead of Keurig, it's as if I got a free TV. People ask me how I can afford so many gadgets and Blu-rays, etc. It's because I don't spend much on what I buy and the savings allow me to buy other stuff. Keurig drinkers had some coffee which was on its way to Wyandotte a few hours later. I had just as much coffee AND a 50" TV which I'll be watching for several years.

No comments: